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Business vs Investment: Which one to choose?

 When we hear the word "businessman", our mind automatically drifts to the entrepreneurial figure with

all its dynamics, self-freedom, unlimited income potential, and so on. Euphoria has been doing

business recently. Many people build a business or buy a franchise. But there is a phenomenon that in

my opinion is quite interesting regarding the choice of life as a businessman.

In a seminar opportunity, I tried to explore further the motivation of friends who were actively building 

business. When first asked: why do business? All answered straightforwardly. "Yes, if you rely on

salary, it"s not enough. To increase income, we have to do business. The time is not having a business


OK, so business is mandatory, a must. "Today it doesn"t have a business ..." they said. Then my next

question is: if the business does not produce positive cash flow, is the business going to continue?

Their response was straightforward, "No, why are you going to continue if you lose!"

Well, then, in addition to the business itself, there are other things that are more important and

fundamental that motivate someone to do all their activities including doing business, namely CASH

FLOW. If cash flow is negative, we can be sure that the business will not be continued alias stopped.

Likewise the opposite if what happens is positive cash flow. Thus, from this logic it can be seen that

the concentration point should not lie in the business, but in the CASH FLOW.

So every action we have that has the potential to produce positive cash flow must be done. One of

them is business. One of? Is there more than a business that produces significant cash flow, even

greater? Yes of course there is. That is what is known as investment. We often hear news about

national and even international companies that are saved by their net profit due to the brilliant

performance of their investment portfolio, even though the company actually loses operationally.

Investment activities carried out by the company, through its treasury division, have saved the

company from bankruptcy. The skill of the treasury manager in managing corporate funds with the aimof doubling the company"s finances has brought extraordinary performance, even exceeding the

performance of the entire operational range of the company.

As a financially savvy businessman, we should imitate these steps. Never make our financial

resources only from business alone. We must equip our financial legs through investment, so that the

streaming income that we get becomes multiple and the risk of bankruptcy can be minimized from an

early age.

It is our job to continue to hone financial intelligence so that our knowledge and skills in investing

continue to increase. Remember, business is just one of the means we create cash flow. There are still

many alternative investment instruments that can far more multiply our cash flow and assets. Not only

financial investment instruments such as stocks, mutual funds, bonds, foreign exchange, and the like

can be used as a mainstay. Other investment instruments such as property, gold, even franchises

promise promising results if managed properly.

This combination of business and various investment instruments is what in my book - Quantum

Resign | the Safe Formula for Stopping Employees - is mapped more structurally in a concept

formulation called the Pentagon Income formula. The state of the art is when we are able to combine

business and investment into an endless round of income. So choose between BUSINESS and

INVESTMENT? If I personally choose both of them through a combination of Pentagon Income

strategies. How about you?