When we hear the word "businessman", our mind automatically drifts to the entrepreneurial figure with
all its dynamics, self-freedom, unlimited income potential, and so on. Euphoria has been doing
business recently. Many people build a business or buy a franchise. But there is a phenomenon that in
my opinion is quite interesting regarding the choice of life as a businessman.
In a seminar opportunity, I tried to explore further the motivation of friends who were actively building
business. When first asked: why do business? All answered straightforwardly. "Yes, if you rely on
salary, it"s not enough. To increase income, we have to do business. The time is not having a business
OK, so business is mandatory, a must. "Today it doesn"t have a business ..." they said. Then my next
question is: if the business does not produce positive cash flow, is the business going to continue?
Their response was straightforward, "No, why are you going to continue if you lose!"
Well, then, in addition to the business itself, there are other things that are more important and
fundamental that motivate someone to do all their activities including doing business, namely CASH
FLOW. If cash flow is negative, we can be sure that the business will not be continued alias stopped.
Likewise the opposite if what happens is positive cash flow. Thus, from this logic it can be seen that
the concentration point should not lie in the business, but in the CASH FLOW.
So every action we have that has the potential to produce positive cash flow must be done. One of
them is business. One of? Is there more than a business that produces significant cash flow, even
greater? Yes of course there is. That is what is known as investment. We often hear news about
national and even international companies that are saved by their net profit due to the brilliant
performance of their investment portfolio, even though the company actually loses operationally.
Investment activities carried out by the company, through its treasury division, have saved the
company from bankruptcy. The skill of the treasury manager in managing corporate funds with the aimof doubling the company"s finances has brought extraordinary performance, even exceeding the
performance of the entire operational range of the company.
As a financially savvy businessman, we should imitate these steps. Never make our financial
resources only from business alone. We must equip our financial legs through investment, so that the
streaming income that we get becomes multiple and the risk of bankruptcy can be minimized from an
It is our job to continue to hone financial intelligence so that our knowledge and skills in investing
continue to increase. Remember, business is just one of the means we create cash flow. There are still
many alternative investment instruments that can far more multiply our cash flow and assets. Not only
financial investment instruments such as stocks, mutual funds, bonds, foreign exchange, and the like
can be used as a mainstay. Other investment instruments such as property, gold, even franchises
promise promising results if managed properly.
This combination of business and various investment instruments is what in my book - Quantum
Resign | the Safe Formula for Stopping Employees - is mapped more structurally in a concept
formulation called the Pentagon Income formula. The state of the art is when we are able to combine
business and investment into an endless round of income. So choose between BUSINESS and
INVESTMENT? If I personally choose both of them through a combination of Pentagon Income
strategies. How about you?